Is The SEO Game Rigged For The Little Guy?
Yes and no. If you are an online startup or entrepreneur who is “too busy” for SEO and you simply outsource it as a stand-alone thing that “needs to be done to get organic traffic,” then yes, the game will never go your way against the competition of paid and larger, more established brands.
What To Do About SEO In 2024?
You’ve heard the saying: “All politics is local.” Well, all digital marketing is local, too. Brands that forget this are at risk of missing the boat big time.
2024 marks a seismic shift as Google unveils a groundbreaking array of AI features within Performance Max Campaigns while introducing a revolutionary Search-Generative Experience (SGE) for organic searches. This powerful combination of AI-fueled tools is bound to redefine online top of funnel PPC advertising strategies and reshape the landscape of organic SEO. Some say that SEO, as we know it, will be dead once SGE becomes the preferred way people consume searches on Google.
So, what’s the verdict on Google’s AI-driven future for 2024? Time to go, John Connor, on their ash? Or should we just relax and learn to love our AI overlords? Let’s find out.
Let’s first clarify what SEO isn’t. It isn’t a shortcut to getting sales or a “hack” to increase conversions. It isn’t even an efficient way to scale your business if that’s all you do, particularly if you approach SEO incorrectly, as, sadly, many startups and entrepreneurs do.
By Max Milano (Tech Writer) Video calls used to be a big headache (some may argue they still are), courtesy of clunky services like GoToMeeting and Webex. Then, bam, the pandemic hits, and Zoom swoops in like a hero—less clunky, somewhat decent. Fast forward, it’s now almost 2024, and Zoom is the darling of the…
By Max Milano (Tech Writer) So, you’re a business owner or digital marketing manager tasked with choosing between HubSpot, Marketo, or Pardot for your digital marketing automation. Which one should you use? The answer depends on your company. Are you B2C, B2B, or both? Do you have a sales team that works with B2B leads?…
As we prepare for 2024, we see several groundbreaking trends already reshaping the digital marketing landscape. These trends offer exciting opportunities for startups to enhance their online presence, engage their audience, and drive growth. So, let’s delve into the top digital marketing trends for 2024 that your startup can’t afford to ignore, carefully curated by the digital marketing team at WhaleSocial.com.
By Max Milano (Tech Writer) Welcome to WhaleSocial’s “I Hate Digital Marketing” blog and video podcast series. The purpose of this series is to help startups and business owners with something that many founders and business owners love to hate: Digital Marketing. But why the hate for digital marketing? Some startup owners and even marketing…
In today’s digital age, startups face a unique set of challenges. Building a brand, generating leads, and converting them into loyal customers requires a robust marketing strategy and tools. Enter HubSpot – a game-changing platform designed to transform the way businesses approach inbound marketing. If you’re wondering what HubSpot is and why your startup needs it to thrive, you’re in the right place.
As an online business owner or entrepreneur, you may wonder if you still need a HubSpot digital marketing agency to succeed. In short, the answer is no. But that comes with a caveat. You are surely an expert in your field, but how much do you know about the latest digital marketing strategies? What’s working…
