Multicultural regions like Costa Blanca and Andalucía in Spain, or Miami, Puerto Rico, and Los Angeles in the U.S., share one essential trait: diverse audiences. With large bilingual (English-Spanish) populations, these areas are prime examples of why speaking directly to your brand’s audience in their preferred language—or even a blend of both (Spanglish)—is essential for genuine engagement.

By Max Milano (Tech Writer) Bilingual (English – Spanish) Digital Marketing: Does my brand need it? Brands and digital marketing agencies increasingly recognize the importance of connecting with customers in their own language. With English…

We live in a world where customers rely on online searches and social media to find local services and products. This is why businesses in Spain’s Costa Blanca must maintain a robust digital presence. However, not all digital marketing strategies are created equal; that’s why working with a local digital marketing agency like WhaleSocial, which specializes in helping Costa Blanca businesses, can provide unique benefits that agencies located further afield can’t match.

By Max Milano (Digital Marketing Expert & Tech Writer) Business owners and digital marketing managers know they must use social media to get their brand message out and reach their target customers. But when it…

By Max Milano (Tech Writer) Every digital nomad and expat in Spain is familiar with the sense of dread that comes with becoming tax residents in their new country of residence. Then comes the mad…

Spain’s charm, sunny climate, and vibrant culture make it a magnet for tourists and expats alike. The current visitor surge has led to a booming car rental market for short-term tourists, new expats, and long-term digital nomads.

However, moving to Spain can be stressful for new expats and digital nomads, particularly during the planning stages. Sorting out the immigration paperwork, long-term accommodation, and transportation for when they first arrive and for the long term can be a real challenge.

What if you are a car rental company specializing in long-term rentals? You have the perfect solution to these expats’ woes. But how do you present yourself as the solution to their transportation needs at the right time? I.e., during the planning stage, when customers are more likely to need crucial information about long-term car rentals in Spain.

By Max Milano (Tech Writer & Digital Marketing Guru) It’s no secret that many Americans and expats from other parts of the world are moving to Spain in droves and need an excellent English-speaking immigration…

By Max Milano (Travel Writer & Digital Marketing Guru) Food is a religion in Spain, and perfectly prepared seafood, rice dishes (paellas), and embutidos (jamón Ibérico) represent the Holy Trinity of coastal cuisine among the…