Author: Max Milano

La Costa Blanca, with its stunning Mediterranean coastline, vibrant local culture, and picturesque towns (it even has flamingos), has long been a hotspot for real estate agencies targeting the British and northern European markets. However, as the local market becomes increasingly competitive, real estate firms in Spain’s Costa Blanca must adopt the latest digital marketing strategies to stand out from the noise and attract new buyers.

Valencia-based Whale Social Digital Marketing Agency specializes in these digital marketing strategies, ensuring that your real estate agency’s listings in the Costa Blanca gain maximum visibility and drive sales.

Let’s explore how an approach that combines SEO, social media marketing, virtual tours, and content marketing will significantly enhance your real estate sales in this coveted region.

Let’s be honest, job seeking sucks, but it seems to suck more for digital marketing experts for several reasons. First, everyone thinks they are an “insert social media channel here” expert. But just because you’ve posted a couple of TikTok interpretative dances doesn’t make you a branding expert. But I digress.

The corporate world attracts its fair share of amoral sociopaths (double that for Silicon Valley), and one of the best ways to encounter them in their natural habitat is during the hiring process, particularly if the position being hired for is in digital marketing or social media creative.

One particularly insidious practice that has always existed (but that seems to get much worse with each interest rate hike) is the sick trill said sociopaths in the corporate world get from preying on the desperation of job candidates by requesting free work disguised as “tests.”

It’s no secret that brands are increasingly leveraging artificial intelligence (AI) to streamline operations (read: save money).

It’s also no secret that the waves of layoffs affecting digital marketing departments and the emergence of ChatGPT go hand in hand.

Sure, interest rates suck right now, making a lot of the easy VC money disappear. Still, by all measures, the number of redundancies in digital marketing has been unprecedented (and we have ChatGPT to thank for it).

But is it really ChatGPT who’s to blame, or is it the typical C-suite’s addiction to unoriginality?

The word on the street is that the cookie is dead—brown bread, dead as disco, or at least the foxtrot. Digital marketing veterans are in a panic. We had it too good for too long, but now the party is over.

Is The SEO Game Rigged For The Little Guy?

Yes and no. If you are an online startup or entrepreneur who is “too busy” for SEO and you simply outsource it as a stand-alone thing that “needs to be done to get organic traffic,” then yes, the game will never go your way against the competition of paid and larger, more established brands.

What To Do About SEO In 2024?

You’ve heard the saying: “All politics is local.” Well, all digital marketing is local, too. Brands that forget this are at risk of missing the boat big time.

2024 marks a seismic shift as Google unveils a groundbreaking array of AI features within Performance Max Campaigns while introducing a revolutionary Search-Generative Experience (SGE) for organic searches. This powerful combination of AI-fueled tools is bound to redefine online top of funnel PPC advertising strategies and reshape the landscape of organic SEO. Some say that SEO, as we know it, will be dead once SGE becomes the preferred way people consume searches on Google.

So, what’s the verdict on Google’s AI-driven future for 2024? Time to go, John Connor, on their ash? Or should we just relax and learn to love our AI overlords? Let’s find out.

Let’s first clarify what SEO isn’t. It isn’t a shortcut to getting sales or a “hack” to increase conversions. It isn’t even an efficient way to scale your business if that’s all you do, particularly if you approach SEO incorrectly, as, sadly, many startups and entrepreneurs do.

By Max Milano (Tech Writer) So, you’re a business owner or digital marketing manager tasked with choosing between HubSpot, Marketo, or Pardot for your digital marketing automation. Which one should you use?  The answer depends on your company. Are you B2C, B2B, or both? Do you have a sales team that works with B2B leads?…

As we prepare for 2024, we see several groundbreaking trends already reshaping the digital marketing landscape. These trends offer exciting opportunities for startups to enhance their online presence, engage their audience, and drive growth. So, let’s delve into the top digital marketing trends for 2024 that your startup can’t afford to ignore, carefully curated by the digital marketing team at WhaleSocial.com.