By Max Milano (Tech Writer) Every digital marketing professional knows that ChatGPT has transformed the digital marketing landscape. Anyone browsing digital marketing job posts on LinkedIn nowadays will see ChatGPT’s word salad handiwork on full display, spewing nonsensical phrases like “AI automation” and “AI workflows for the cloud” in every job description remotely associated with…
Silicon Valley is littered with the remnants of failed startups—companies with brilliant, engineer-led products that never reached their audience because they ran out of money before they could spread the word. In today’s age of information overload, having a strong, clear message that cuts through the noise is no longer optional; it’s essential. But crafting that message starts with doing your homework: identifying your ideal customer and understanding their needs.
Multicultural regions like Costa Blanca and Andalucía in Spain, or Miami, Puerto Rico, and Los Angeles in the U.S., share one essential trait: diverse audiences. With large bilingual (English-Spanish) populations, these areas are prime examples of why speaking directly to your brand’s audience in their preferred language—or even a blend of both (Spanglish)—is essential for genuine engagement.
By Max Milano (Tech Writer) Bilingual (English – Spanish) Digital Marketing: Does my brand need it? Brands and digital marketing agencies increasingly recognize the importance of connecting with customers in their own language. With English and Spanish as two of the most widely spoken languages globally, the demand for bilingual digital marketing is on the…
By Max Milano (Tech Writer) For online businesses operating in Spain, Puerto Rico, and U.S. cities with large Hispanic populations, such as Miami, New York, and Los Angeles, working with natively bilingual (English/Spanish) digital marketing agencies like WhaleSocial (Digital Marketing in English) and CalienteContent (Digital Marketing en Español) can be transformative. These agencies, fully fluent…
We live in a world where customers rely on online searches and social media to find local services and products. This is why businesses in Spain’s Costa Blanca must maintain a robust digital presence. However, not all digital marketing strategies are created equal; that’s why working with a local digital marketing agency like WhaleSocial, which specializes in helping Costa Blanca businesses, can provide unique benefits that agencies located further afield can’t match.
By Max Milano (Digital Marketing Expert & Tech Writer) Business owners and digital marketing managers know they must use social media to get their brand message out and reach their target customers. But when it comes to businesses in Spain that rely on the English-speaking market, be it travel services like hotels, airlines, ferries, car…
By Max Milano (Tech Writer) Every digital nomad and expat in Spain is familiar with the sense of dread that comes with becoming tax residents in their new country of residence. Then comes the mad scramble to find good Spanish tax advice in English and the even more challenging task of shopping for an excellent…
By Max Milano (Digital Marketing Guru) The Costa Blanca region of Spain is a prime destination for English-speaking expats who seek sun, sea, and a laid-back Mediterranean lifestyle. This influx of English-speaking tourists and residents has created a unique market opportunity for healthcare providers, including doctors, clinics, and dentists. However, reaching this audience effectively requires…
Spain’s charm, sunny climate, and vibrant culture make it a magnet for tourists and expats alike. The current visitor surge has led to a booming car rental market for short-term tourists, new expats, and long-term digital nomads.
However, moving to Spain can be stressful for new expats and digital nomads, particularly during the planning stages. Sorting out the immigration paperwork, long-term accommodation, and transportation for when they first arrive and for the long term can be a real challenge.
What if you are a car rental company specializing in long-term rentals? You have the perfect solution to these expats’ woes. But how do you present yourself as the solution to their transportation needs at the right time? I.e., during the planning stage, when customers are more likely to need crucial information about long-term car rentals in Spain.
