Bilingual (English – Spanish) Digital Marketing: Why Do You Need It?

By Max Milano

By Max Milano (Tech Writer) Bilingual (English – Spanish) Digital Marketing: Does my brand need it? Brands and digital marketing agencies increasingly recognize the importance of connecting with customers in their own language. With English and Spanish as two of the most widely spoken languages globally, the demand for bilingual digital marketing is on the…

Is Bilingual (English-Spanish) Digital Marketing the Key to Boosting Your Brand?

By Max Milano

By Max Milano (Tech Writer) For online businesses operating in Spain, Puerto Rico, and U.S. cities with large Hispanic populations, such as Miami, New York, and Los Angeles, working with natively bilingual (English/Spanish) digital marketing agencies like WhaleSocial (Digital Marketing in English) and CalienteContent (Digital Marketing en Español) can be transformative. These agencies, fully fluent…

Why Costa Blanca Businesses Should Work with a Local Digital Marketing Agency

By Max Milano

We live in a world where customers rely on online searches and social media to find local services and products. This is why businesses in Spain’s Costa Blanca must maintain a robust digital presence. However, not all digital marketing strategies are created equal; that’s why working with a local digital marketing agency like WhaleSocial, which specializes in helping Costa Blanca businesses, can provide unique benefits that agencies located further afield can’t match.

Digital Marketing Tips for Long-Term Rental Car Agencies in Spain

By Max Milano

Spain’s charm, sunny climate, and vibrant culture make it a magnet for tourists and expats alike. The current visitor surge has led to a booming car rental market for short-term tourists, new expats, and long-term digital nomads.

However, moving to Spain can be stressful for new expats and digital nomads, particularly during the planning stages. Sorting out the immigration paperwork, long-term accommodation, and transportation for when they first arrive and for the long term can be a real challenge.

What if you are a car rental company specializing in long-term rentals? You have the perfect solution to these expats’ woes. But how do you present yourself as the solution to their transportation needs at the right time? I.e., during the planning stage, when customers are more likely to need crucial information about long-term car rentals in Spain.

Digital Marketing Tips for English-Speaking Immigration Lawyers in Spain

By Max Milano

By Max Milano (Tech Writer & Digital Marketing Guru) It’s no secret that many Americans and expats from other parts of the world are moving to Spain in droves and need an excellent English-speaking immigration lawyer to help them navigate the complex process of applying for visas, NIEs, and other legal and tax requirements. Whether…

How To Market Your High-End Costa Blanca Restaurant to Foreign Tourists Without Losing Your Culinary Credibility

By Max Milano

By Max Milano (Travel Writer & Digital Marketing Guru) Food is a religion in Spain, and perfectly prepared seafood, rice dishes (paellas), and embutidos (jamón Ibérico) represent the Holy Trinity of coastal cuisine among the top-end restaurants along the Costa Blanca. Restaurant owners on the Costa Blanca know their trade well and offer top-notch food…

Costa Blanca Real Estate Is White Hot: How To Leverage Digital Marketing to Boost Sales

By Max Milano

La Costa Blanca, with its stunning Mediterranean coastline, vibrant local culture, and picturesque towns (it even has flamingos), has long been a hotspot for real estate agencies targeting the British and northern European markets. However, as the local market becomes increasingly competitive, real estate firms in Spain’s Costa Blanca must adopt the latest digital marketing strategies to stand out from the noise and attract new buyers.

Valencia-based Whale Social Digital Marketing Agency specializes in these digital marketing strategies, ensuring that your real estate agency’s listings in the Costa Blanca gain maximum visibility and drive sales.

Let’s explore how an approach that combines SEO, social media marketing, virtual tours, and content marketing will significantly enhance your real estate sales in this coveted region.

Stop Working for Free! Unmasking the Exploitation of Digital Marketers During Job Interviews

By Max Milano

Let’s be honest, job seeking sucks, but it seems to suck more for digital marketing experts for several reasons. First, everyone thinks they are an “insert social media channel here” expert. But just because you’ve posted a couple of TikTok interpretative dances doesn’t make you a branding expert. But I digress.

The corporate world attracts its fair share of amoral sociopaths (double that for Silicon Valley), and one of the best ways to encounter them in their natural habitat is during the hiring process, particularly if the position being hired for is in digital marketing or social media creative.

One particularly insidious practice that has always existed (but that seems to get much worse with each interest rate hike) is the sick trill said sociopaths in the corporate world get from preying on the desperation of job candidates by requesting free work disguised as “tests.”

Is ChatGPT Killing Your Brand?

By Max Milano

It’s no secret that brands are increasingly leveraging artificial intelligence (AI) to streamline operations (read: save money).

It’s also no secret that the waves of layoffs affecting digital marketing departments and the emergence of ChatGPT go hand in hand.

Sure, interest rates suck right now, making a lot of the easy VC money disappear. Still, by all measures, the number of redundancies in digital marketing has been unprecedented (and we have ChatGPT to thank for it).

But is it really ChatGPT who’s to blame, or is it the typical C-suite’s addiction to unoriginality?